How I work with health tech teams —
from first strategy to scaled execution.

Our Services

Getting started

You have the team and the ambition, but the product vision isn't crisp yet. You need to define your sandbox — who you're building for, what you're solving, and why you win — so your roadmap and early discovery have something real to attach to.
Choosing your next best play

You found early product-market fit, but are now staring at ten possible next moves. You don't want to burn runway building the wrong feature or chasing the wrong segment only to restart. You need someone to help you prioritize and sequence your next moves to keep you on path to long-term strategy.
Expanding the story

You have traction in one vertical and are eyeing the next — new market, new customer, new use case. The stakes are higher because a misstep here can undercut what's already working. You need a cohesive product and value story backed by evidence that the expansion is the right call.

- Product strategy that bridges consumer experience and clinical credibility
- Product discovery sprints to validate PMF fast
- Phased roadmap aligned to investors, team, and market timing
- First-time reimbursement pathway mapping
- Payer- and provider-tested business models
- Strategic ecosystem partnerships for distribution
- Engagement engine design grounded in behavior science
- Analytics architecture that turns data into actionable insights
- Experimentation frameworks to test, learn, and iterate fast
- Engagement engine design grounded in behavior science
- Analytics architecture that turns data into actionable insights
- Experimentation frameworks to test, learn, and iterate fast

Product brief, roadmap development, feature prioritization, stakeholder research, vendor strategy
Persona development, journey mapping + behavior model, UX recommendations, data requirements, intervention framework
Heuristic behavioral audit, growth assessment, stakeholder session(s), product analytics strategy
Market segmentation, care ecosystem mapping, business model validation
Study design, recruitment strategy, outcome definitions + data infrastructure
Narrative, ideal customer profile, key metrics, differentiated GTM messaging

Engagement models:

Defined project: Scoped engagement with clear deliverables. Typically 6-12 weeks.
Embedded fractional leadership: Ongoing product leadership, typically 2-3 days/week for minimum 3 months.
Advisory: Strategic guidance on a retainer basis, starting at 10 hours/month for 3 months.

Getting started